Posts Tagged ‘ Facebook ’

Wakefly’s Social Media Blueprint

I spent the last couple of days putting together a Social Media Blueprint for Wakefly Inc. The Blueprint includes tips on leveraging Social Media to create awareness for your brand Online. I am pasting a copy of the Blueprint below:

  • STEP 1 – Socialize! Social media is all about being Social. If you want to use Social Media to direct traffic to your site, you have to be extremely social and active in the Social Media sphere. The more you contribute to communities, answer questions, network etc. the better it is for your brand. The key is to provide great content (or links to it), talk to your followers about their interests and lead conversations. Be human that helps. Initially it’s more about giving than taking back. Once you have established good reputation, traffic would increase. Start by following leading conversations on the internet. All social media platforms have weekly and daily trends. Participate in these trends to take your brand forward.
  • STEP 2 – Get started with a Facebook Account (www.facebook.com). Facebook is one of the most popular Social media networks out there. And now it specifically caters to businesses too. There are many ways that businesses can benefit from the various features of Facebook. One of the key ways is by creating a Facebook Fan page. A fan page is easy to set up and lets you group together your customers/colleagues/friends etc. under a common page. You can invite your friends, colleagues and customers to join this page. You should also add a link to your fan page on your site. You can use this page to facilitate discussions, introduce new products, give updates on your brand, talk about corporate life etc. The fan page is an attempt to give your company a face in the Social media sphere. You can also create Facebook Groups. Facebook fan pages are usually more popular than a Facebook Group. You can also customize the Facebook fan page URL (Uniform resource locator) and turn it into the name of your site. For e.g. www.facebook.com/wakefly
  • STEP 3 – Get started on Linkedin (www.linkedin.com). Where Facebook is more diverse Linkedin focuses on businesses in particular and is more professional. Over the past couple of years Linkedin has gained tremendous popularity and is currently one of the largest professional networks out there. With Linkedin you can create a professional profile for yourself and add fellow colleagues, contacts, customers etc. You can also create a company page to advertise and link your company to the existing network. These two features help you gain prominence on Linkedin. A great way to show your expertise on Linkedin is by creating Linkedin groups on a specific industry topic that may interest other industry professionals. The group should not be your company’s name but should cater to common interests. Check out Wakefly’s Group: Online Marketing for Biotech http://bit.ly/9TZtil . A Group is a great way of facilitating discussion, posting news and job listings and answering industry specific questions. You can also show your expertise by Answering questions on Linkedin’s Answers forum. The more your network grows the better it is for your corporation and brand.
  • STEP 4 – Get started on Twitter (www.twitter.com). Twitter is very different from both Facebook and Linkedin. It allows users to get their message across in 140 characters. The reason that Twitter is important is because it’s increasingly becoming popular with businesses and a majority of your customers are on twitter. You can use twitter to facilitate conversations, share links, comment on your followers questions and direct your followers to the latest news. Twitter helps build your traffic. Twitter is all about having open source conversations with anyone and everyone. It breaks down the boundaries of whom you can reach and target. You can pretty much follow anyone you like and share information with people globally. Like Facebook and Linkedin twitter lets you put up a bio and a link to your website. These links help people find your website.
  • STEP 5 – Create a Blog. The best thing to do is to create a blog as a subdomain to your site. The blog should be www.yourcompany.com/blog or www.blog.yourcompanyname.com for e.g. http://blog.wakefly.com/ . If you don’t have resources in-house to create a blog, you can seek expert help or use a free blogging site to create a blog. Free sites include www.wordpress.com, www.blogspot.com, www.blogger.com etc. Having a blog is important as Social Media is very content driven. A blog can help you create fresh content daily or weekly. And it also allows you to connect with users who might require expert advice on a specific topic in your industry. Having a blog is the best way of offering advice, showing your expertise and forming connections within the industry. It allows users to see how you can market yourself successfully and also presents a professional image in the online world. A blog is about having on-going conversations with people. Once you have a blog, you can share its content on other Social media sites like Facebook, Twitter and Linkedin. A Blog also helps you gain more visibility in the Search Engines and allows you to engage in professional dialogue with people online.
  • STEP 6 – Create a StumbleUpon Account (www.stumbleupon.com). StumbleUpon is a site for bloggers. It collects the various blogs out there and groups them together in a single pool. It is also one of the most powerful and popular Social networks out there. You can specify the categories of your blog and add a link to it on StumbleUpon. Once you have set that, StumbleUpon will automatically make it available to searchers looking for specific categories. Remember to keep your blog content fresh and to visit StumbleUpon atleast once a week. Once in StumbleUpon users can like/dislike a blog, comment on it, write reviews and share it on Facebook and Twitter.
  • STEP 7 – Create a Digg Account (www.digg.com). Digg is a news site, its functionality is very similar to StumbleUpon but it is far more popular. Digg lets users post fresh content to its site and the content can be categorized in the various categorizes provided by Digg. Users on Digg can share this content with each other. If your content is very well written and Digg editors feel it’s beneficial to their audience it will appear on the top of the search page on Digg. The whole purpose of Digg is to share news. Remember to Digg other people’s news and constantly comment on articles that you like. The more active you are the better chances of visibility your content has.
  • STEP 8 – Create a Feedburner Account (http://feedburner.google.com). Google Feedburner is one of the easiest ways of sharing your blog content with people. Where other RSS (Really Simple Syndication) feed burners can be expensive to install, this one is free and comes with analytics compatibility (it offers analytics for your blog within Feedburner, not for your entire site). RSS is a way of letting your customers, readers or people browsing the internet connect to your blog and get your blog content through their email. Every time you post a new entry your readers will receive an email. This is the simplest and easiest way of sharing content. All you need is a Google (Gmail) account and a link to your Blog. Google Feedburner will link the blog to feedburner and anyone wishing to subscribe to it via email can do so. Google will prompt users to enter their email addresses and sign up to get your blog in their email. You should also put up a Feedburner logo on your blog, allowing users to share your content. The more your content is shared the greater popularity you get.
  • STEP 9 – Create a Google ‘Buzz’ Account (http://www.google.com/buzz). Google Buzz is the latest addition to the Social media family. It is fairly new as it was launched this month (Feburary 2010) but has gained immense popularity in a short span of time. Google Buzz combines your facebook, twitter, youtube, picassa, blog etc. accounts into one place and lets you manage all your social media work from one domain. It is connected to a Gmail account, so it will be best practice to create a Gmail account (www.gmail.com) for your company. It works like Twitter, where in short snippets you can get your message across. When using Google Buzz you can also search for users talking about a common interest/theme and follow them to increase your visibility. Google Buzz prompts discussions and allows better compatibility of various Social networks.
  • STEP 10 – Comment on Other Blogs. Remember Social networking is all about being social. The more active you are the better for your brand. Once you are on Twitter, Facebook, Digg, Linkedin, StumbleUpon and Buzz you will come across various blogs, links, news etc. Remember to comment on articles of your interest. The best thing to do is to only comment on articles where you can add value or give an expert opinion. Doing so shows that you are an authority in a given field. Do not add your link to the comments, as most commenting boxes allow you to add the link in an individual field before publishing the comment and once your comment is visible on the blog/site users will be able to see your company’s URL too.
  • STEP 11 – Be a pro Vlogger (Video Blogger). Video blogging is as important as blogging. As we emphasized earlier, Social media is all about being Social. The best way to be Social is to have a face online, a presence, and a means through which people can relate to you. Put up a video, where you are talking about a particular topic in your industry. Doing this adds further value to your conversations. It helps people see how deeply engaged you are in a particular field and it gives them greater ability to relate to you. Plus, vlogs can be shared easily. It is a great way of advertising your business and promoting your area of expertise. Make sure to keep your videos short and to the point. It is good to make them lively, humorous and low key, rather than long and boring. A vlog should ideally be between 20 seconds to 2 minutes. People have short attention spans on the internet, so keep it brief and interesting. You can create a Video on almost any digital camera and upload it using sites like Youtube (www.youtube.com) and Vimeo (www.vimeo.com). Youtube also allows you to create your very own channel. You can have a channel for your business and invite customers to subscribe to it.
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The Buzz about Google Buzz

If you use Gmail frequently you would have seen Google Buzz by now…if you haven’t don’t worry they will email you an extension pretty soon. This post addresses issues related to Buzz and defines what Buzz really is. When I first saw Google Buzz I asked myself hmm what is Buzz? well like the word states it’s a reason for creating ‘hype’ on the internet. It’s Google’s attempt at Twitter and going social. They launched Google Wave last year and honestly Wave is a very interesting platform but it didn’t pick up like the expectations were. In 2009 the market was still dominated by the usual: Twitter, Facebook, Digg, Linkedin etc. StumbleUpon became famous and recently Foursquare has gained a lot of popularity.

So when there are a million Social Networks out there why would you choose Google Buzz? Hmm, the answers to this could be both simple and complicated.

Simple: Because like Apple, Google always tries to do something revolutionary. Google Buzz simplifies Twitter, Facebook, Youtube into one.

Complicated: Well because in some way or the other Google would help supplement your account with multiple things. It will help users use multiple platforms combined in one. It lets you link your Blog, Picassa, Youtube etc. to your Buzz account and share information simultaneously (very similar to what Google Wave does).

Here’s what Google has to say about it, “Google Buzz is a new way to start conversations about the things you find interesting. It’s built right into Gmail, so you don’t have to peck out an entirely new set of friends from scratch — it just works. If you think about it, there’s always been a big social network underlying Gmail. Buzz brings this network to the surface by automatically setting you up to follow the people you email and chat with the most. We focused on building an easy-to-use sharing experience that richly integrates photos, videos and links, and makes it easy to share publicly or privately (so you don’t have to use different tools to share with different audiences). Plus, Buzz integrates tightly with your existing Gmail inbox, so you’re sure to see the stuff that matters most as it happens in real time.”

I love Google products, I am a big fan of Google search, Gmail, Adwords, Analytics, Nexus One, Android etc. I read the Google Blog all the time and when Google Wave came out I was literally addicted to it but I haven’t been that taken by Google Buzz yet. Where the name ‘Buzz’ sounds really cool and saying that I m buzzing is catchy I still don’t feel comfortable about having my social network in my email. I like keeping the two separate. True that there is a turn Google Buzz off button (at the bottom of the Google Buzz page for those of you who want to know).

The reason I like Twitter is that I can connect with people who share a common interest, Facebook stores all my friends worldwide and I can post stuff quickly and share with them. Both Twitter and Facebook offer me the chance to control who sees what and where I go with it.  I know you can unfollow people on Buzz or make sure they don’t follow you or set privacy settings. Even though there are all those options it still doesn’t seem private because it resides in my email and I feel like it’s constantly spying on me.  Put simply having Buzz in Gmail is like having a roommate you don’t like.

Frankly I am not thrilled by the whole Buzz about Google Buzz. I hope Google can improve this technology and convince users like me that Buzzing can be fun and useful. Maybe there will be future enhancements that make this platform very useful and strategic.

The much awaited change

‘Change is the only constant in life.’ This statement is very true. Change has been the only constant in my life. I resigned from Amvona (Epiphany Labs) today and on Monday, February 8th 2010 (insha’Allah) I will start my new job. In the past 3 months at Amvona I did a lot of cool stuff – from managing a team of some brilliant writers to producing Amvona’s social media strategy to actually designing web pages. It was all a roller coaster ride. I have lived with the Amvona Blog for 3 whole months, seen it grow and hope that it reaches the point of stardom.

When making the decision to quit for the first time in life I came to the realization that everything I had worked for in the past 24 years of my life was true. Social Media had power and together people could make a difference. It’s the common interest and ways of communication that we need to find to connect to each other. And once we find that connection people do relate. Sites like Twitter, Facebook, Linkedin work because people want to connect to those who share something common. The common trends on Twitter, the friends and networks on Facebook and the common businesses and roles on Linkedin all form an important part of our lives.

Having said that I am excited that I will be starting my new role as Account Manager, Online Media with a company that strongly believes in Social Media. Future articles on this blog will focus on the power of the Social Media medium.

So keep reading =) & thank you for following me so far.

Facebook Unveils Plans of Sustainable Data Center

Today, Jonathan Heiliger, Vice President of Technical Operations at Facebook revealed designs of Facebook’s new data center. This Data Center will be one of the first buildings that are exclusively being designed for Facebook. The Data Center will be based in Prineville, Ore and is being designed keeping the environment in mind. This new building will be eco friendly and energy efficient. It will operate on Energy-Efficient Technologies.

A Data Center is a central hub where thousands of computer servers are stored. These computer servers are ‘networked together and linked to the outside world through fiber optic cables.’ The Facebook Data Center is important because all our Facebook experience is stored in this center – When a user creates a Facebook profile, changes or deletes a photo, writes a comment, or adds a friend the servers in the Data Center receive this information, compute it and act on it to make sure that you get results instantaneously.

Jonathan outlines the Energy-Efficient Technologies that the Facebook Data Center will operate on:

  • ” Evaporative cooling system: This system evaporates water to cool the incoming air, as opposed to traditional chiller systems that require more energy intensive equipment. This process is highly energy efficient and minimizes water consumption by using outside air.
  • Airside economizer: The facility will be cooled by simply bringing in colder air from the outside. This feature will operate for between 60 percent and 70 percent of the year. The remainder of the year requires the use of the evaporative cooling system to meet temperature and humidity requirements.
  • Re-use of server heat: A portion of the excess heat created by the computer servers will be captured and used to heat office space in the facility during the colder months.
  • Proprietary Uninterruptible Power Supply (UPS) technology: All data centers must have an uninterruptible power supply to continuously provide power to servers. The Prineville data center will use a new, patent-pending UPS system that reduces electricity usage by as much as 12 percent.”

It’s admirable that corporations like Facebook are designing technologies, buildings and information keeping the environment in mind. 2010 is definitely the year of Green and Sustainable practices.

Written for and published on the Amvona Blog

Facebook Connect: One Year Old

December 2009 marks the 1 year anniversary of our very favorite Facebook Connect. Facebook Connect was launched on December 4, 2008. Today, Ethan Beard, Director Facebook Developer Network presented a summary of Facebook Connects progress. In a year more than 80,000 websites and devices have implemented Facebook Connect, more than 60 million Facebook Users engage with Facebook connect on external sites and Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have implemented Facebook Connect.

Over the past year Facebook Connect has helped website owners and developers direct traffic towards their site. It is a feature that gives open access to millions of users to share external news, blogs, information etc. on their facebook pages. It also enables users to comment and give feedback on sites. Ethan Beard on the Facebook Developer blog gives an example of the type of services that have used Facebook Connect:

  • “Websites: Yahoo!, Huffington Post, YouTube, Bilde.de, MTV, MyVideo.de, Microsoft Live and MSN.com, CNN, Lufthansa, TVGuide.com, NBC.com, Lala, Orbitz, Netflix, Showtime, Yelp, iGoogle, Digg, and MasterCard
  • Mobile Applications: Many of the top iPhone apps, including Bejeweled 2, Tap Tap Revenge, USA Today, Scrabble, Rock Band, UrbanSpoon, Doodle Jump, Gowalla, Sportacular, and Movies
  • Game Consoles: Microsoft Xbox, Nintendo DSi, Sony PlayStation 3
  • Desktop Applications: iTunes, iPhoto, Seesmic, TweetDeck”

Facebook Connect has changed the way we communicate and share information online. Ethan Beard states that the possibilities of Facebook Connect’s growth are endless and this is just the beginning. Ethan Beard was also one of the participants at LeWeb today.

Written for and published on the Amvona Blog

Tweet me turkey :)

Thanksgiving is here and it’s even more special this year – as this year the Thanksgiving magic has spread in the digital world. Bloggers, photographers, digital artists and entrepreneurs are using the Thanksgiving theme to spread more joy and give thanks.

Bloggers Josh Permuda, Gary Petro and Chad Weinman have designed an innovative and fun way of saying thanks. Their site TurkeyTwitter offers users the opportunity of getting in the festive mode and sharing their reasons for being thankful this year. TurkeyTwitter is not only fun but it also brings the spirit of Thanksgiving to the digital world. It has brought together 20,668 people so far who have tweeted about their reasons for being thankful. Now thanks to cool media sites like TurkeyTwitter thanksgiving can be celebrated in both real and digital worlds.

If you are interested in being a part of the festive gathering on Turkeytwitter just visit their site or Tweet #turkeytwitter or #thanksgiving on Twitter. Thanksgiving is one of the most Tweeted topics on Twitter and is on number 2 of their Trending Topics list.  Other social media sites have also found cool ways of celebrating Thanksgiving.

We have gathered some Thanksgiving inspiration from Designinformer – a blog and social platform for designers. Designinformer has listed the top 10 coolest Turkey illustrations for 2009 on its blog. Our favorite has to be the tech turkey by Timothy B. To see more of the illustrations visit their site. You can also vote for your favorite design on Twitter.

Social networks like Facebook have also introduced cool Apps for this festive holiday. Facebook offers its users about 31 applications to celebrate Thanksgiving. One of them Thanksgiving surprise gifts allows you to send Turkey eggs to your friends. The turkey eggs hatch into a fully grown turkey on Thanksgiving day.

These sites show the importance of Social media in our lives today.  It’s fantastic how the digital world brings us all together in celebration. Like everyone else we have a long list of things to be thankful for too. Most importantly we are thankful for the love and support of our readers.

Thank you all for reading our blog and being a part of our community.

 

Happy holidays 🙂

 

Also posted on the Amvona blog at http://www.amvona.com/blog/tweet-me-turkey.html

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