The Buzz about Google Buzz

If you use Gmail frequently you would have seen Google Buzz by now…if you haven’t don’t worry they will email you an extension pretty soon. This post addresses issues related to Buzz and defines what Buzz really is. When I first saw Google Buzz I asked myself hmm what is Buzz? well like the word states it’s a reason for creating ‘hype’ on the internet. It’s Google’s attempt at Twitter and going social. They launched Google Wave last year and honestly Wave is a very interesting platform but it didn’t pick up like the expectations were. In 2009 the market was still dominated by the usual: Twitter, Facebook, Digg, Linkedin etc. StumbleUpon became famous and recently Foursquare has gained a lot of popularity.

So when there are a million Social Networks out there why would you choose Google Buzz? Hmm, the answers to this could be both simple and complicated.

Simple: Because like Apple, Google always tries to do something revolutionary. Google Buzz simplifies Twitter, Facebook, Youtube into one.

Complicated: Well because in some way or the other Google would help supplement your account with multiple things. It will help users use multiple platforms combined in one. It lets you link your Blog, Picassa, Youtube etc. to your Buzz account and share information simultaneously (very similar to what Google Wave does).

Here’s what Google has to say about it, “Google Buzz is a new way to start conversations about the things you find interesting. It’s built right into Gmail, so you don’t have to peck out an entirely new set of friends from scratch — it just works. If you think about it, there’s always been a big social network underlying Gmail. Buzz brings this network to the surface by automatically setting you up to follow the people you email and chat with the most. We focused on building an easy-to-use sharing experience that richly integrates photos, videos and links, and makes it easy to share publicly or privately (so you don’t have to use different tools to share with different audiences). Plus, Buzz integrates tightly with your existing Gmail inbox, so you’re sure to see the stuff that matters most as it happens in real time.”

I love Google products, I am a big fan of Google search, Gmail, Adwords, Analytics, Nexus One, Android etc. I read the Google Blog all the time and when Google Wave came out I was literally addicted to it but I haven’t been that taken by Google Buzz yet. Where the name ‘Buzz’ sounds really cool and saying that I m buzzing is catchy I still don’t feel comfortable about having my social network in my email. I like keeping the two separate. True that there is a turn Google Buzz off button (at the bottom of the Google Buzz page for those of you who want to know).

The reason I like Twitter is that I can connect with people who share a common interest, Facebook stores all my friends worldwide and I can post stuff quickly and share with them. Both Twitter and Facebook offer me the chance to control who sees what and where I go with it.  I know you can unfollow people on Buzz or make sure they don’t follow you or set privacy settings. Even though there are all those options it still doesn’t seem private because it resides in my email and I feel like it’s constantly spying on me.  Put simply having Buzz in Gmail is like having a roommate you don’t like.

Frankly I am not thrilled by the whole Buzz about Google Buzz. I hope Google can improve this technology and convince users like me that Buzzing can be fun and useful. Maybe there will be future enhancements that make this platform very useful and strategic.

  1. I agree with your blog, I use Google Mail, which is great but I really don’t need yet another platform to use to converse with friends or contacts. And, in my mind Google have missed the boat on this one!

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