Where the world seems to be rejoicing at the launch of the Apple iPad, Adobe isn’t happy with Apple. Adrian Ludwig, Adobe’s Group Manager for Flash Platform Product Marketing issued a statement on his blog about the new product yesterday. The new product and Apple iPhone do not support Flash. And that makes the Flash Platform Marketing team at Adobe unhappy. Apple may have it’s reasons but Adobe thinks that this limits the users from multitasking on the web.
Ludwig stated that, “It looks like Apple is continuing to impose restrictions on their devices that limit both content publishers and consumers. Unlike many other ebook readers using the ePub file format, consumers will not be able to access ePub content with Apple’s DRM technology on devices made by other manufacturers. And without Flash support, iPad users will not be able to access the full range of web content, including over 70% of games and 75% of video on the web.
If I want to use the iPad to connect to Disney, Hulu, Miniclip, Farmville, ESPN, Kongregate, or JibJab — not to mention the millions of other sites on the web — I’ll be out of luck.
Adobe and more than 50 of our partners in the Open Screen Project are working to enable developers and content publishers to deliver to any device, so that consumers have open access to their favorite interactive media, content, and applications across platform, regardless of the device that people choose to use.”
Earlier this month, Google’s Nexus One joined the Open Screen Project and introduced a Flash Player on it’s phone. Right now Google is Apple’s bigger competitor. Apple should be worried about this. And we think it would be strategic if Apple’s iPad offered Flash compatibility because the online world is a little limiting without Flash.
Written for and Published on the Amvona Blog