Is Amazon scared of Apple’s Tablet?

Rumors are that Amazon is worried that with the launch of Apple’s new Tablet the market share for the Kindle will drop. Before the launch of the tablet (The Apple tablet launches on January 27th 2010) Amazon is revamping it’s Kindle and trying to get the best developers on board. On January 21st, 2010 Amazon opened up it’s Kindle for developers worldwide and said that it will allow anyone to develop Apps for the Kindle, sell them online and keep 70% of the sales. As the launch of Apple’s new tablet comes closer Amazon is set to make it’s Kindle more appealing. We wonder if Amazon is scared of Apple?

Businessweek revealed in today’s news that more than 12 developers have confirmed that they will be working to develop Apps for Amazon’s kindle. Amongst these are some big names like Flixster, Social Gaming Network, uLocateCommunications, Electronic Arts (EA), Sonic Boom Games etc. With the introduction of open developer platforms another interesting feature coming to the Kindle would be comic books. Marvel comics distributor Iconology’s founder David Steinberger is also very enthusiastic about developing for the Kindle. He feels that this is the perfect gadget to bring comics to life and it will offer unlimited possibilities.

Kindle was originally designed to digitize books but as competition from Apple grows they seem to be panicking and moving in many different directions – soon we will see games for Kindle, fastfood apps, comics and much more. What’s interesting is that very soon Kindle would be competing with netbooks, Smartphones, Tablets and much more. When it was launched Kindle was a monopoly in the e-reader market but as technology advances it is slowly losing it’s touch.

We are impatiently waiting for the release of Apple’s Tablet. Two more days and the world would see the much hyped about Tablet.  We hope it meets the expectations and is truly something that Amazon should be scared of.

Written for and published on the Amvona Blog

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