Are you feeling lucky?

If you have been searching on Google recently, you must have noticed the ‘I m feeling Lucky’ button. Google has instigated excitement by launching the mysterious “I m Feeling Lucky” button.  People all over the web are trying to figure out what the button does and why does it start a countdown every time someone clicks on it. We have our own theories about this mysterious and playful countdown.

Google Web Search Help explains a bit more about the button. It states that, ‘The “I’m Feeling Lucky™” button on the Google search page takes you directly to the first webpage that returns for your query. When you click this button, you won’t see the other search results at all. An “I’m Feeling Lucky” search means you spend less time searching for web pages and more time looking at them.’ In an interview with Marketplace, Sergey Brin Co-founder of Google explains the ‘I’m Feeling Lucky’ button in more detail, ‘ The reason it’s called “I’m Feeling Lucky,” is of course that’s a pretty damn ambitious goal. I mean to get the exact right one thing without even giving you a list of choices, and so you have to feel a little bit lucky if you’re going to try that with one go.’

It does make one feel lucky to find the one thing you are looking for. But then the question is that does the button always show what you are looking for? Or does it just show you what Google thinks is the best answer to your query?

The button serves another purpose, it starts a countdown every time you click on it. Experts at Telegraph UK think that the countdown is an indication of the number of seconds left in the new year. As of 1:01pm EST on 12/16/2009 the hit counter was at 1335483. Matthew Moore, of the Telegraph states that simple calculations indicate that the number points to the New Year – in 15 days it will fall to zero.

The ‘I’m Feeling Lucky’ button may not serve that great a purpose but it definitely adds an element of curiosity and fun to the Homepage. Marissa Mayer, VP of Google Search Products and Experience states that, ‘ You know Larry and Sergey had the view, and I certainly share it, that it’s possible just to become too dry, too corporate, too much about making money. And you know what I think is really delightful about Google and about the “I’m Feeling Lucky,” is that they remind you that the people here have personality and that they have interests and that there is real people.’

The UK Telegraph also speculates that the ‘I’m Feeling Lucky’ button could be one of Googles pranks and hidden treats. They state that:

‘If confirmed, this would be the latest in a long line of pranks and hidden treats dropped into Google products by the US firm’s engineers.

Past “easter eggs”, as they are known, include:

• Type “recursion” into the search box and it suggests “recursion” as an alternative, sending you on a loop of clicks that all generate identical results.

• Using the arrow keys, type “up, up, down, down, left, right, left, right, B, A” while using the firm’s RSS feed reader, and a little ninja appears on the left of the screen, which turns partially blue.

• The Mars feature of Google Earth 5 allows users to explore the surface of the Red Planet – and chat to the locals. Typing “Meliza” into the search box takes you to an area of the planet where you can strike up a conversation with a Martian.’

We find this to be very interesting and actually believe that the countdown points towards the New Year. We are eager for the New York to arrive and see it go down to zero.

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